a slow quiet rebellion against hustle culture
Build a Practice You Love
Marketing & Business Strategy for Wellness Practitioners — Social Media Optional
Your practice is beautiful. Your business model is borrowed from someone with completely different values.
There's another way.
…even in late stage capitalism. 🌿
Witchy. Anti-capitalist. Smashing the patriarchy one wellness practice at a time.
Build a practice you actually love running
Nobody wakes up choosing to let work consume their whole life.
But you're working inside systems built to make some people rich and everyone else exhausted.
I believe you can build a business you don’t want to escape from— one that's also a tool for cultural change.
Rooted in Cycles, Intuition & Pleasure.
What if a steady stream of new clients isn’t the goal?
What if the goal is a practice you actually enjoy running?
A practice where clients stay. Referrals compound. You spend less to earn more. That's also just better business — a practice that supports your life instead of consuming it.
That’s practice sustainability.
The Three Pillars of Practice Sustainability
🌱 Financial Sustainability — Stable income without constant chasing
🌿 Ethical Sustainability — Marketing and strategy that never compromise your values
🌙 Cyclic Sustainability — A business that moves with your energy, not against it. Rooted in intuition, cycles, and pleasure.
A simpler way to get clients (That doesn’t rely on social media)
I’ve spent over 20 years in wellness — as a chiropractor, herbalist, and business coach, and I’ve come to believe that the healthiest practices aren’t the ones with most Instagram followers.
They’re the ones their owners love running— even years later.
That’s why I help wellness practitioners build sustainable practices through retention, referrals, and relationships instead of hustle and algorithms.
Anti-capitalist lens. Eco-feminist values. Convinced that how we run our businesses is political.
Let’s Untangle Things
Most wellness practitioners don’t need another marketing strategy.
They need clarity.
✨ Clarity around what they do
🌿 Who they help
💫 What makes them different
🗣️ How to talk about it with confidence
Start with a Clarity Session — $222 →
Already know this is the work? Apply for Rooted →
Not ready for 1:1 yet (but want to get to know my vibe)? Try the pay-what-you-can mini-course →
Let's be honest about what this isn't.
Things I don’t do →
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don't work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you: Your energy, your presence, your hands — you're in the right place. 🌿
What I Don’t Do
Local to Portland?
Join the Wildish Ritual Circle, my in-person women's networking group →
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
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Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
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Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
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Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
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Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.